As part of a school project, I was tasked with branding Sege Park, an upcoming residential area in Malmö. For this I created a unique typeface, combining a neutral grotesque style with organic elements. Additionally, I developed a versatile signage system featuring removable signs, allowing for easy adjustments and adaptations in Sege Park's wayfinding. This approach serves as a subtle nod to Sege Park's historical context while still aligning with Sege Park's core values. Building upon the signage system, I applied the concept to various communication materials such as posters and advertisement designs. My focus has been on creating user-friendly, clear, inclusive communication that emphasizes Sege Park's welcoming and inviting atmosphere.
